ABOUT US


Behind the scenes with Channel Media Solutions.

Conceptualize and collaborate with us on innovative ideas

Elevate and evolve with new solutions and best practices

More than a Decade in the Media Space
Matching Expert Consultants and Top Companies for Success

Channel Media is trusted by industry leaders for our proven performance record of on-target deliveries and ever-growing list of client partner success stories.

Our Back Story

Since our start in 2009, CEO Dale Anderson strategically led this company to become what it is today by effectively building a high profile client roster alongside a team of more than 50 dedicated technology and media consultants.

What began with a small, strategic team in New York evolved to become a national solutions provider for the top names in broadcast, digital and cable media.

Our entertainment consulting firm’s successful reputation came from direct word-of-mouth referrals, a credit to the strong relationships Dale cultivated with key stakeholders at every major media company.

Man sits behind media equipment with a soundboard and split-screen TV, working as the chosen solutions provider for media companies.
5unpxmedia200CMS is now recognized as one of the top 20 best consulting firms for key technology solutions and services in the media and entertainment industry.

Experienced Leadership in the Media & Entertainment Landscape

Channel Media Solutions leadership approaches each major media partner with a comprehensive strategy to meet their technology and infrastructure goals.

The Channel Media leaders advocate for our clients and team members with an organic approach to management and proactive involvement in the day-to-day process. They are the first to credit the talents of the CMS team.

Dale Anderson leads Channel Media Solutions with a reputation for client success, a commitment to career support, and a dedication to upholding our core values. As a previous Senior IT Media Executive that currently owns and operates his own boutique media firm, Dale offers experienced insights in a wide range of industry areas and IT media sectors.

From a promising start over a decade ago in New York, Dale has grown CMS on the principles of partnerships and opportunities. Our award-winning company is now the fastest growing consulting company in the media applications space with over 50 dedicated technology and media consultants.

His Background

Prior to establishing CMS, Dale was Senior Vice President of Development at MTV Networks, President of Management Science Associates, and Senior Vice President of the Media Division at Edge Technology Services.

Dale has experience in project management, vendor selection and management, quality assurance, business and technical resource allocation for all phases of the software development life cycle, and software design.

He’s leveraged his specialized background in IT media sectors—including the major software divisions of media companies, software vendors and services vendors—to his company’s advantage.

His Values

From day one, Dale’s personal philosophy has infused the core values that make Channel Media Solutions what it is today. It’s why our company believes in integrity in our actions first and foremost, and how trust, loyalty, relationships, and real sustainable partnerships are built from there.

We’ve seen time and time again how a true foundation to stand on starts from the very first introduction. And then if you have all of the important components that make a reliable company, then you have a partner for clients and careers.

People come first, and because people come first, our projects lead industries. While our solutions continue to evolve, our founding principles remain constant. Following Dale’s influence, our team relentlessly seeks the best of ourselves to offer our clients that same level of impact.

Amy Alba leads marketing and sales, strategic services, and partnerships at Channel Media Solutions. Alongside the CMS leadership team, Amy co-manages 40+ IT consultants and major broadcast media clients including WarnerMedia/Turner, Disney, NBC, ViacomCBS, ABC, Fox, MSG, DirecTV, AMC Networks, Fuse and more.

She is an advocate for enhancing the company’s culture of inclusion and improved internal communication. Amy is heavily focused on strategic marketing through the rebranding and modernizing of CMS to attract new talent to grow our media, adtech, digital and data science teams.

She holds over 16 years of media industry experience in marketing, business development, enterprise solutions and project management. Amy leverages her industry relationships developed over the course of her career to broker strategic partnerships with clients and solution providers for CMS.

With her extensive experience in the advertising and technology space, Amy offers a unique vision to both expand business relationships with technology solution providers and drive revenue opportunities for current and prospective clients.

Michele Pomara handles operations and financial controls for Channel Media Solutions with proven success managing all aspects of human resources, finance and billing. Our firm’s next to zero defect track record with invoicing is due in large part to Michele and her meticulous nature while dealing with more than 40 resources spread across close to 10 different states. CMS is known for being easy to work with, and Michele is part of the leadership team actively developing that reputation with clients.

Michele has been with the company since the beginning. She laid the operational foundation for Channel Media Solutions to be a leader as a professional services provider in the media tech industry. Since joining the company in 2009, Michele instills the core values of integrity, loyalty and trust through partnering relationships with employees, clients and management.

Michele enhances company value daily and keeps everything running smoothly by streamlining business operations to maximize human resources, finance and accounting operations.

user

Dale Anderson

Founder, CEO & President

Dale Anderson leads Channel Media Solutions with a reputation for client success, a commitment to career support, and a dedication to upholding our core values. As a previous Senior IT Media Executive that currently owns and operates his own boutique media firm, Dale offers experienced insights in a wide range of industry areas and IT media sectors.

From a promising start over a decade ago in New York, Dale has grown CMS on the principles of partnerships and opportunities. Our award-winning company is now the fastest growing consulting company in the media applications space with over 50 dedicated technology and media consultants.

His Background

Prior to establishing CMS, Dale was Senior Vice President of Development at MTV Networks, President of Management Science Associates, and Senior Vice President of the Media Division at Edge Technology Services.

Dale has experience in project management, vendor selection and management, quality assurance, business and technical resource allocation for all phases of the software development life cycle, and software design.

He’s leveraged his specialized background in IT media sectors—including the major software divisions of media companies, software vendors and services vendors—to his company’s advantage.

His Values

From day one, Dale’s personal philosophy has infused the core values that make Channel Media Solutions what it is today. It’s why our company believes in integrity in our actions first and foremost, and how trust, loyalty, relationships, and real sustainable partnerships are built from there.

We’ve seen time and time again how a true foundation to stand on starts from the very first introduction. And then if you have all of the important components that make a reliable company, then you have a partner for clients and careers.

People come first, and because people come first, our projects lead industries. While our solutions continue to evolve, our founding principles remain constant. Following Dale’s influence, our team relentlessly seeks the best of ourselves to offer our clients that same level of impact.

amy-alba

Amy Alba

Vice President of Strategic Services & Partnerships

Amy Alba leads marketing and sales, strategic services, and partnerships at Channel Media Solutions. Alongside the CMS leadership team, Amy co-manages 40+ IT consultants and major broadcast media clients including WarnerMedia/Turner, Disney, NBC, ViacomCBS, ABC, Fox, MSG, DirecTV, AMC Networks, Fuse and more.

She is an advocate for enhancing the company’s culture of inclusion and improved internal communication. Amy is heavily focused on strategic marketing through the rebranding and modernizing of CMS to attract new talent to grow our media, adtech, digital and data science teams.

She holds over 16 years of media industry experience in marketing, business development, enterprise solutions and project management. Amy leverages her industry relationships developed over the course of her career to broker strategic partnerships with clients and solution providers for CMS.

With her extensive experience in the advertising and technology space, Amy offers a unique vision to both expand business relationships with technology solution providers and drive revenue opportunities for current and prospective clients.

MPomara-hs

Michele Pomara

Vice President of Business Operations

Michele Pomara handles operations and financial controls for Channel Media Solutions with proven success managing all aspects of human resources, finance and billing. Our firm’s next to zero defect track record with invoicing is due in large part to Michele and her meticulous nature while dealing with more than 40 resources spread across close to 10 different states. CMS is known for being easy to work with, and Michele is part of the leadership team actively developing that reputation with clients.

Michele has been with the company since the beginning. She laid the operational foundation for Channel Media Solutions to be a leader as a professional services provider in the media tech industry. Since joining the company in 2009, Michele instills the core values of integrity, loyalty and trust through partnering relationships with employees, clients and management.

Michele enhances company value daily and keeps everything running smoothly by streamlining business operations to maximize human resources, finance and accounting operations.

Success Stories

Channel Media Consultants combined with clients lead to strategic services and solution success.
Because we take the time to really understand our customer needs, coupled with our experience and expertise, it leads to trust and true partnerships. CMS is a key component to our Client's successful project deliveries. We all win together!
Amy Alba
Vice President
Channel Media
Amy Alba Vice President of Strategic Services & Partnerships
Having the name "Channel Media Solutions" behind me as a consultant gives me instant credibility both with my client (NBCU) and with my counterparts [or "my colleagues"] in the Ad Sales industry. I'm proud to be part of a team of Media & Technology experts who are driving innovation throughout the industry while successfully serving clients in what is a rapidly evolving media landscape.
Dale Musselman
CMS Consultant
Dale Musselman Headshot (1)
CMS is a great partner with us from our terrific success history with our CMS consultants.
VP of Ad
Platform Solutions
Major Media Network
icons

Meet Us at the Forefront of Transformation

We pride ourselves on being versatile, adaptable and clever when it comes to technology projects for clients.

Connect virtually or in person to see how we can work together.